Home/News/New Factory New Look/Anhui Huanrui's Original Intention Has Not Changed/Forge Ahead
New Factory New Look/Anhui Huanrui's Original Intention Has Not Changed/Forge Ahead
Aug 11, 2022
Anhui Huanrui brand VI brand new upgrade
The driving force for enterprise growth comes from the innovative spirit of the brand to keep pace with the times. Only by constantly changing ourselves can we have a steady stream of vitality.
VI design is very important to the brand. It not only represents the image and concept of the company, but also carries the overall perception of the brand from the outside world.
(Huanrui International Electric Heating's new third-phase plant is about to be fully put into operation)
In order to better promote the brand image of Anhui Huanrui, enhance the communication power of the brand identity, further improve the influence of Anhui Huanrui brand, shorten the distance with users, and better serve users, Anhui Huanrui has upgraded the VI design.
— Brand New Logo —
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Composition: The letter "R" is surrounded by a circle, and inside the ring is a "Ding word" evolved from the letter "R".
This sign indicates that Huanrui will "stop in electric heating and stand in Kyushu"
— Brand Standard Color Specification —
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Red and black are selected as the main colors, better brand perception, more intimate product experience, and more distinct value orientation.
— Brand Slogan Specification —
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As an auxiliary collocation of brand logo, slogan can not only help to highlight the image of the brand, but also enhance the richness and flexibility of brand application. It is mainly used in various communication activities related to enterprises.
The concise and powerful slogan effectively represents the brand positioning of Anhui Huanrui and conveys a consistent brand message to the outside world.
— Brand Mascot —
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The English name of "RUIBOY" is "RUIBOY". "Riva" has the meaning of enterprising spirit, warm and kind, smart and generous.
—Brand Application Scenario —
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▲New manual cover
▲Honor Certification Brochure Cover
▲Summer work clothes
▲Winter work clothes
▲Hard hat
▲Product packaging box 1
▲Product packaging box 2
▲Product packaging box 3
▲Product packaging box 4
▲Product packaging box 5
▲Qualification certificate
What has changed is a new brand image, and what has not changed is Anhui Huanrui's original intention and mission of "letting high-quality electric heat tracing products warm the world"!
In the future, Anhui Huanrui will continue to use technology to solve the problem of electric heat tracing and better serve the heat tracing and heating needs of customers.